Google Ads Display Certification Answers 2022

1.Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

To avoid any potential keyword duplicates between different marketing objectives
So that spend is not reallocated between two different marketing objectives
So that seasonal trends can be better identified for each individual marketing objective
To prevent campaigns from becoming "Limited by Budget"

2. Olivia manages an online store that sells musical instruments. She'll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

Dynamic Remarketing
Similar Audiences
Demographic targeting
Affinity audiences

3. A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web.

Which statement is true about where Google Display Ads connects with these valuable audiences?

Google Display Ads primarily connect with target audiences through Gmail, but users can configure it to reach other websites they designate as important.
Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.
Google Display Ads delivers advertising on YouTube videos that meet a minimum threshold of views.
Google Display Ads delivers advertising only on websites that partner with Google's Display network.

4. Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales.
How does Google Display Ads targeting help Trevor reach his marketing objective?

Google Display Ads will build Trevor's brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.
Google Display Ads will build a social following for Trevor's products to improve customer engagement and drive larger transactions,
Google Display Ads will improve Trevor's customer-service outreach by finding audiences using his products.
Google Display Ads will help place Trevor's ad before customers who already showed interest in his brand.

5. Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his.
Which audience type should Steve try to reach to meet his marketing goal?

Custom Affinity audiences
Demographic targeting
In-Market audiences
Similar Audiences

6. What are two ways Google Ads can fuel your business goals? (Choose two.)

Select All Correct Responses

Increase online, in-app, in-person, and over-the-phone sales.
Enable premium membership subscriptions.
Cap the number of ads you pay for, based on your business
Reach more users by placing ads on all search engines.
Get more of the right people to visit your website.

7. Why should your business use Performance Planner?

lt validates budgets against other vendors in the same market.
It helps businesses determine a go-to-market strategy.
It makes recommendations that are validated using machine learning.
It is the only ad budgeting software on the market.

Answer⇓

9. Marie is a marketer trying to maximize specific user actions after the click.
Which automated bidding strategy should she use to accomplish this?

Awareness-based bidding
Conversion-focused bidding
Retention-focused bidding
Consideration-focused bidding

10. Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase.

Which option will best serve Gavin's marketing goals?

Similar Audiences
Affinity Audiences
Remarketing
In-Market audiences

11. Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (Cost-per-acquisition) and investment, as long as it means generating more sales.
Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $21,000 to generate 1,400 conversions and a CPA of $15
An investment of $28,000 to generate 1,400 conversions and a CPA of $20
An investment of $30,000 to generate 1,500 conversions and a CPA of $20
An investment of $40,000 to generate 2,000 conversions and a CPA of $20

12. In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products.
Which targeting option should she choose to help achieve that goal?

Standard remarketing
Dynamic remarketing
Remarketing
Affinity Audiences

13. Hank wants to use a "Maximize Conversions" campaign with the Performance Planner, Which recommendation can be provided to Hank by the Performance Planner?

Recommended campaign bid scaling
A recommended average daily budget
A recommended Campaign-level Target ROAS (return-on-ad-spend)
A recommended Campaign-level Target CPA (Cost-per-acquisition)

14. What does a Responsive Display Ad use in its machine learning model to determine the optimal combination of assets for your ad slot?

Predictions built from ad portfolio data, aggregated across benchmark businesses.
Predictions built from files exported from your CRM.
Predictions built from your performance history.
Predictions built from performance data across your industry.

15. Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns.
How might Smart Display campaign reporting help Emmy?

It provides "recommended insights," which are focused on Topic Targeting.
Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies
In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management
Its summary report provides executive summaries of total cost and bidding.

16. Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)
Select All Correct Responses

Location targeting allows ads to be served in the specific geographic locations you choose.
Employment targeting allows you to serve ads only to people who work in a specific field.
Occupancy targeting allows advertisers to serve ads to households with a specific number of
occupants.
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.

17. How does automating your bid contribute to a successful Google Ads campaign?

The customer journey has become more direct, so setting bids should be based on general user behavior.
Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
Automated bidding's algorithms integrate a minimum number of signals to evaluate user intent.
Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

18. Claire has created a Google Display Remarketing campaign. What's the most likely reason she decided on remarketing?

Increase clicks
Influence consideration
Drive action
Build awareness

19. What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)
Select All Correct Responses

Parents of infants
TV comedy fans
Golf enthusiasts
People looking to buy a car
Men and women, ages 35 to 44

20. You've been tasked with marketing a new line of plumbing services, but you have a set budget you can't exceed. Why is Google Ads a viable option?

Google Ads gives you control over your budget.
Google Ads allows you to cap the number of ads you pay for, based on your business.
Google Ads offers separate auctions for low budgets.
Google Ads guarantees phone calls to your business.

21. Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging.

What are the two types of uploaded ads?

Video ads and call-only ads
AMPHTML ads and image ads
Shopping ads and remarketing ads
Image ads and dynamic ads

22. Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign.
Which Display ad format could Kevin use to save time?

Uploaded ads
Image ads
AMPHTML ads
Responsive display ads

23.

Answer ⇓

24. Lola is in the process of selecting a campaign type to suit her business objectives.
Why is it important that she consider business objectives before choosing her campaign type?

The campaign type chosen will determine where her ads appear and the format of those ads.
Google Ads will automatically create ad messaging based on the campaign type she chooses.
Certain campaign types will only serve ads during particular times of the day and week.
Different campaign types have different minimum and maximum budget requirements.

25 Amanda uses "Influence consideration" as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda's campaign?

Custom Intent audiences, Similar Audiences, Affinity Audiences
In-Market audiences, Affinity Audiences, Similar Audiences
Custom Intent audiences, Similar Audiences, Custom Affinity audiences
In-Market audiences, Custom Intent audiences, Similar Audiences

26. What is a key benefit of Smart Display campaigns?

Smart Display campaigns can automatically create video content.
Highly segmented insights are provided for daily campaign deep dives.
A Smart Display campaign can be created with minimal input from advertisers.
Display Network recommendations are generated based on Smart Display campaign performance.

27. Julie wants to show potential customers products they previously viewed on her website.
What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?

A list of relevant placements
A gallery of product images
A Google My Business account
A pre-uploaded feed

28. Simon's using a Google Smart Display campaign to build out his ads.
What benefit do Google Smart Display campaigns give Simon?

His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
His ad formats are lifted directly from his data feeds, allowing him full control over their size,
placement, and screen orientation.
His ads are automatically generated from Google's content providers, matching his website's data feeds to the most relevant images and descriptions available.

29. Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day.
How can automated bidding help her?

By keeping her ads updated with new copy.
By guaranteeing improved results.
By automatically setting the maximum CPC bid limit.
By setting her bids when auctions happen.

30. Amy has created a new brand for her company's goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand.
Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

Custom Affinity audiences
Standard remarketing
Dynamic remarketing
Affinity audiences

31. Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage.
What are the two main ad formats used in a Standard Display campaign? (Choose two.)
Select All Correct Responses

Call-only ads
In-stream video ads
Responsive Display ads
Uploaded ads (Image & AMPHTML)
Text ads

32. Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales.
How can Google Display Ads help Gloria achieve her business objective?

Her ads enable customers to purchase her clothing items directly from within the ad.
It allows her ads to appear above a Google Search result to people who are searching for surfing attire.
It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.
It harnesses best-in-class intent signals to place her ads against the most relevant content.

33.Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.
Which type of automated bidding strategy would be best for Priya's campaign?

Maximize clicks
Enhanced cost-per-click (ECPC)
Target return on ad spend (Target ROAS)
Target impression share

34. Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
Select All Correct Responses

Bids
Ads
Budgets
Ad extensions
Keywords

35. Which factors should an advertiser consider when deciding on a bidding strategy?

User journey complexities, performance, and auctions
Customer search history, competition, and conversions
Ad schedule and budget
Results, targeted locations, and purchase history

36. A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65.

Which option can best help them reach these users?

Dynamic Remarketing
Affinity Audiences
In-Market Audiences
Demographic Audiences

37. What's a characteristic of Responsive Display Ads?

They offer greater control over the way your ads look and feel.
They let you create ads that serve in all ad slot sizes.
They enable publishers to deliver a faster experience using AMP.
They help limit ads to banner-eligible slots.

38. Which statement is true about Responsive Display Ads?

They offer the advertiser more creative control than uploaded ads.
The ads can meet exact branding requirements.
The ads can be manually uploaded.
The ads adjust to available screen space when delivered.

39. What's one benefit of using responsive display ads?

They can meet exact branding requirements.
They can be uploaded.
They can respond to manual A/B testing.
They can run on native inventory.

40. How does Google Display Ads help advertisers meet their marketing objectives and drive results?

By helping advertisers deliver relevant advertising as people browse the web.
By offering the ability to display Bumper ads.
By bundling together all the pillars of a campaign.
By helping advertisers reach customers searching for specific search terms.

41. What's an advantage of the reach of Responsive Display Ads?

They allow you to manually adjust your creative asset's size, appearance, and format to fit just about any native or non-native ad slot.
They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
They automatically adjust your creative asset's size, appearance, and format to meet your exact branding requirements.
They automatically adjust your creative asset's size, appearance, and format to fit just about any native or non-native ad slot.

42. Viktor's been tracking the conversions in his Display campaign for the last 30 days. He's had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.

Which type of automated bidding strategy will Viktor be using?

Awareness-based bidding
Consideration-focused bidding
Revenue focused bidding
Conversion-focused bidding

43. Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business.

Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences with interests in hiking and rock climbing across the web?

Search
Display
Video
Shopping

44. What does Performance Planner automatically do?

Uses machine learning to target new demographics
Recommends the perfect ad structure for your budget
Forecasts how your current campaigns will perform in the future
Sets your ad budget for maximum growth

45. Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners.

How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.
Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
Similar Audiences will find users who are similar to those on the Checkout Abandoners list.
Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.

46. Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it.

Which targeting option should she choose to accomplish this?

Demographic targeting
Similar Audiences
Custom Intent audiences
In-Market audiences

47. Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads.

How will creating a Display Ads campaign allow him to reach his goal?

It allows him to reach over 90% of global internet users across more than three million apps and websites.
It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.
It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.
It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.

48. Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the rightpeople at the right time. It provides results by charging only when you get a click.

How does Google Ads provide control?

By giving advertisers control over the next highest bid allowed in auctions they enter
By giving advertisers control over which competitors they place ads in auctions against
By giving advertisers control over the maximum they spend per month.
By giving advertisers control over the number of specific actions their spend will return

49. Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.

What type of automated bidding strategy is Siona using?

Target impression share
Maximize clicks
Target cost-per-acquisition (CPA)
Target return on ad spend (tROAS)

50. How do responsive search ads increase your likelihood of reaching more customers?

They provide multiple headline and description options, so ads automatically evolve based on
performance.
Responsive reach ads receive preferential treatment in the google ads auction
Responsive search ads are mobile optimized
All of these answers

51. Sion is having a sale that will last three days. He wants his ad text to show how much time is remaining in the sale. Would would you recoment for Sion?

Add a countdown customizer to the ad text.

Use the sale extension and set the sale duration for each time zone.
Do not include the sale in the ad text, as this likley violated Google Ads editorial policies.
Manually adjust the ad text as frequently as possible to reflect the time remaining

How to Pass Google Ads Display Certification Answers 2021