CertiProf Digital Marketing Professional Certification Study Material
The Digital Marketing Professional
Certificate (DMPC) Program provides an in-depth understanding of digital
marketing concepts, strategies, and implementation, including email marketing
and Search Engine Optimization (SEO) campaigns, paid search campaigns, social
media marketing, retargeting, and integrating digital marketing with
traditional marketing.
CertiProf Digital
Marketing Professional Certification will help you
improve your marketing skills and knowledge by helping you get more visibility
into the digital world.
The Digital Marketing Professional Certificate
(DMPC) Program let you to learn how to use content to connect with
your customers.
Learning Objectives of CertiProf Digital Marketing Professional
Certification
Knowledge in Digital Marketing Overview, Key Concepts,
Lead Generation, Search Marketing, Digital Display Advertising, User Experience
and Usability, Email Marketing, Social Media Marketing, Retargeting, Tracking
and Measurement, Google Analytics are tested. This CertiProf Digital Marketing
Professional Certification is useful to find jobs in Digital marketing area
including relevel digital marketing by unacademy, jobs in facebook, google
jobs, linkedin jobs etc.
1. The introduction
and continuous refinement of algorithms within social media channels have led
to:
Decreased
organic reach with no way to regain an audience.
A growing
need to create more content aimed at different audiences.
Total and
absolute confidence in sharing on social media for any exposure.
An
increased need to create quality content alongside targeted paid promotions.
A and B.
2.
Within the CertiProf training material for the Digital Marketing certification,
information is compiled under the heading "Understanding the New
World". Some of the components of that information that should be
considered in a digital marketing strategy are:
A. SEO
B. CRM
C.
Blockchain
D. Social
Media
E.
Offline Media
A, B, and
D are correct.
B, C and
D are correct.
A, B, C
and D are correct.
A, B and
C are correct.
3. You're
struggling with link building for SEO. What can help your website rank higher?
Include
links to the website in emails.
Create an
optimized PPC bell.
The
creation of a Blog,
Constant
publications on social networks.
4. One of
the most popular CertiProf certification programs is Scrum Master.
"Scrum
is a lightweight framework that helps individuals, teams, and organizations
generate value through adaptive solutions to complex problems." Scrum
Guide.
Because
it is relevant that the people in a digital marketing team understand and apply
Scrum.
It is
possible to have a Scrum Master in Digital Marketing projects.
Allows
for adaptation
Help the
team understand how to work in an Agile Digital Marketing environment
Many
Digital Marketing teams apply Scrum
All of
the above
5. You
have been working on the digital marketing customer journey. You know it start
with awareness, interest,__________, purchase, retention and advocacy. What
step are you missing?
Interest.
Consumption.
Consideration.
Contemplation.
6. The
internet marketing tree is composed by:
SEM,
directories and listings, email marketing, social marketing, PR, online
advertising.
SEM,
directories and listings, email marketing, social marketing, PR, online
advertising, website.
SEM, free
listings, email marketing, social networks, press releases, ad networks,
website.
SEO,
directories and listings, email, social networks, PR, online advertising.
7. You
are getting ready to send your first email campaign. Which of the following can
hurt your deliverability?
1.
Sending email without custom authentication.
2. Using
single opt-in.
3. Using
URL shorteners.
4. Text
version.
1 and 3.
1, 3 and
4.
1, 2, 3.
1, 2.
8. You
have been invited to the weekly sales meeting. In the meeting, the sales team is
asking you to support themin the interest stage so customers can take an
action. The sales team is refers to the:
Pay
funnel.
Income
funnel.
Sales
funnel.
Forecasting
funnel.
9. You
are discussing tracking customer behavior with your marketing specialist and he
is confused as to what needs to get done. You tell him a cookie needs to get
set on the user’s:
Phone.
Computer.
Browser.
Profile.
10. As
the new marketing director, you have created the buyer personas, and now is
time to create the target audience. You have asked the marketing specialist to
gather all the respective information. In the meeting, the marketing specialist
gives you the following data. What are you going to use to create the target
audience?
1.
Gender.
2.
Marital status.
3. Age.
4. Place
of residency.
1, 3, 4.
1, 2, 3.
1 and 3.
1, 2, 3,
4.
11. The
sales director asks you what triggers a conversion pixel. You respond:
A
specific page view.
A single
sale.
A
registered lead.
Any site
visit.
12. As
the marketing director, you would like to better your PPC every day so….
You plan
on working in a discipline matter.
You
measure and test everything you can.
You build
a keyword list.
All of
the above.
13. Your
marketing team is discussing the differences between SEO and SEM. Which team
member is right?
SEO is
more white-hat, SEM is more grey.
SEO
focuses on organic search rankings while SEM encompasses all aspects of search
marketing.
SEO
refers to organic search results while SEM focuses on paid search.
There is
no difference. They are both the same.
14. As
part of your digital marketing strategy, you have to implement inbound
marketing. What can you rely on?
Blogs.
Social
media.
Search
engines.
All of
the above.
15. You
have been asked to attract attention and generate leads on the digital side of
the business. What would you consider implementing?
Radio
commercials.
Launching
e-commerce site.
Grand
opening with free products.
Content
marketing.
16. Since
your marketing specialist already discovered the best content, what are the
next steps that he needs to take to finalize content curation?
Buy the
desired content, organize it and promote it.
Add
images and promote it.
Organize
it, contextualize it, and promote it.
None of
the above.
17. You
are having your monthly digital meeting and one of your team members asks you
what LTV:CAC means. You respond:
Lifespan
value: customer acquisition cost.
Lifecycle
value: customer acquisition cost.
Lifetime
value: customer acquisition cost.
None of
the above.
18. You
have asked your marketing specialist to curate some content to post on your
blog. In the meeting, he presents the following. Which of these are considered
content curation?
1. A part
2 of your best blog.
2. News
articles.
3.
Infographics and social media posts that aren’t yours.
4. UGC
(user generated content).
1 and 2.
3 and 4.
2, 3, 4.
1 and 4.
19. Inbound marketing is composed of four main steps. Call to
actions, landing pages and information forms are part of the __________ stage.
Adaptation.
Persuade.
Grow.
Convert.
20. You
are asked to create your company’s Google AdWords account to implement some
digital marketing. What would you be configuring in this platform?
E-mails.
Blogs.
Social
media posts.
Paid
search and banners.
21. In
order to support the sales team, you are requesting an increase in your digital
budget to focus on paid lead generation methods. What methods should you invest
in?
Payment
to improve the position in the search for social media channels.
Free
Press Publications.
PPC
campaigns to encourage registration in forms.
Payment
to improve the position in Organic Search.
22. You
are part of a team where your role is to support digital marketing strategies.
As studied in CertiProf’s certification program on web presence and mobile
availability they now want to measure traffic by device. Which of the following
approaches is preferable to know more efficiently how the website is accessed?
View the
Audience/Mobile/Overview report in Google Analytics or similar tool used on
your website.
Survey
the site and ask “What type of device are you using to access our site?”, with
options: desktop computer/mobile phone/tablet.
The value
depends on each industry and cannot be known.
Survey
the site and ask “Are you using a cell phone to access our site?” Yes No.
23. What
is the most compelling data statistic to show in a marketing team meeting that
serves to put more emphasis on email marketing?
The price
of using email marketing.
Indicators
in the industry.
The
percentage of people who like emails.
The
possibility of generating more ROI than other marketing channels.
24. You
have been promoting your new e-book. As a result, more prospects are scheduling
a consultation with the sales team. These potential customers are considered:
Warm
Prospects.
Prospects
without interest yet.
Interested
prospects.
Hot
leads.
25. You
have been promoted from an internal company team to participate in the Digital
Marketing teams. One of the sources of information and training has been the
preparation material of the CertiProf certification program. Now you are
working on including video marketing. Based on the concepts video marketing is
a technique in which through audio visual material the promotion of a brand,
service or product is done.
What are
the advantages or benefits of this digital strategy?
A. It
allows the message to be expressed more clearly.
B.
Appeals to emotions and achieves greater engagement and interaction.
C. It
will never go viral by taking care of the brand.
D.
Decrease uninterested web traffic.
E. Videos
are more likely to be remembered.
F. They
can become viral content.
A, B and
E are correct.
B, C and
E are correct.
C, D and
E are correct.
D, E and
F are correct.
26. When
developing your next email campaign, you need to make a case for developing a
responsive email. What is the key factor of responsive design to persuade your
team? The main objective of a Display campaign is to generate leads for the
customer.
People
open emails on smartphones more than on any other device.
People
open emails multiple times on a variety of devices. Therefore, the email must
be processed correctly independently.
Responsive
design means designing for iPhones.
Responsive
design means mobile-first thinking.
27. The
use of podcasts can be considered as part of the digital marketing strategy.
Based on CertiProf’s Digital Marketing certification preparation material we
found the following definition. The podcast is a series of episodes recorded in
audio and transmitted online, recorded in different formats. What are some of
the formats of a podcast?
An
Audiobook.
Several
interviews.
Constant
informative audios.
Panel of
several presenters.
B, C and
D are podcasts.
A, B and
C are podcasts.
A, B, C
and D are podcasts.
A, C and
D are podcasts.
28. There
are different methods of creating campaigns. Specific guidelines can be created
to be presented on YouTube. When using promotional videos on YouTube where are
most viewers located in the funnel?
Retention.
Awareness.
Consideration.
Buy.
29. You
have been invited to the weekly sales meeting. At the meeting, the sales team
asks you to support them at the stage of interest so that customers can take
action. The sales team refers to:
The
funnel related to Income.
The
funnel related to Revenue.
The
funnel related to payment.
The
funnel related to Forecasting.
30. You
are in a follow-up meeting on digital marketing strategies. A trend analysis is
being conducted with the team. Which consideration is the most generally
relevant when performing a trend analysis?
Analyze
how content is promoted in the channels.
Analyze
if the right keywords are being used for the campaign.
Analyze
if the right channel is being used for the campaign.
Analyze
whether the right content is being marketed at the right time.
31. You
are working with the Marketing Team. They are discussing the immediate purpose
of analyzing digital analytical data. What is the main purpose of doing such an
analysis?
Generate
more revenue from your website.
Attract
more traffic to your website.
Define
the ideal customers for your business.
Define
the ideal products for your customer.
Make
better decisions about your business.
32. In
inbound marketing there are associated activities that seek to apply the
technique to attract customers to products and services.
The
following is correct except:
A. In inbound
marketing you attract with blog articles.
B. In
inbound marketing we try to convert with call to actions (CTAs).
C.
Inbound marketing revels in social media practices.
D. In
inbound marketing you convert with emails.
E. In
inbound marketing it is used to convert landing pages.
Select
the best answer:
A, B, C
and E are correct.
B, C, D
and E are correct.
A, B, C
and D are correct.
A, B and
E are correct.
33. The
following are aspects of digital marketing:
Foldable
brochures.
Content
Marketing and Email Marketing.
Physical
catalogs.
Television
ads.
34. You
have been asked to attract attention and generate leads through digital
business. What would you consider implementing?
Grand
opening with free products.
Content
marketing.
Launch of
e-commerce site.
Radio
commercials.
35. Many
marketing strategies include the use of landing pages.
“Landing
Page, is the destination web page on which a user lands after clicking on a
link.” In the CertiProf Certification in Digital Marketing student material,
some of the recommended components on the first landingpage are defined. Part
of it should be:
A. Title.
B. Thank
you page.
C.
Argument.
D. Call
to Action.
E. Form.
All are
correct except B.
All are
correct except A.
All are
correct except C.
All are
correct except D.
36. Your
Marketing team is working on CPC campaigns. You want Google Ads ads to have
extensions to send traffic to different pages of your website. What type of
extension needs to be implemented in the advertisements?
Structured
snippet.
Sitelink.
Callout.
Call.
37.
Within the content of CertiProf’s Digital Marketing certification program, the
concept of A/B Testing is discussed.
Which of
the following is a significant disadvantage of A/B testing?
It can
cause a problem in the attribution of purchases in e-commerce.
Affects
website traffic metrics.
It
requires much more traffic to obtain results than multivariate testing.
It
requires a lot of preparation time to get started.
It is
limited to groups that have a lot of resources to get started.
38. You have
been preparing for a job opportunity in Digital Marketing. One of the
components you studied in the CertiProf preparation material is email
marketing. In an interview you are asked about how best to keep your mailing
list personalized.
What is
the most correct answer for this type of query?
Have the
old mailing list intact.
Add
e-mail addresses frequently
Have a
large email list, even if it doesn’t have a high open rate, at some point they
will react to the email.
Focus on
segmentation.
Merge
lists constantly to have the largest possible list.
39. As
part of your new marketing role, you are asked to create a buyer persona for
your company. Where can you get this information from?
Asking
the right s to the directors/managers of the business.
Asking the
right s to anyone who could provide the information to define it.
Conducting
market research.
The
business plan can be a business representation of the model that the company
will follow and provides such information.
40. As
part of your digital marketing strategy, you have to implement inbound
marketing. What can you rely on?
Blogs.
Social
media.
Search
engines.
All of
the above.
41. Which
of the following gives you information about what works and what doesn’t?
Facebook
algorithm.
Facebook
ads.
Delivery
Insights.
Facebook
Insights.
42. The
Marketing Director is often responsible for hiring and training marketing and
sales personnel. How can you explain what SEO is used for?
A way to
increase traffic on your website.
It serves
to define a process to improve the visibility of your website in search
engines.
Used to
define, elaborate and apply marketing campaigns generated from keywords.
It is
used to refer to paid search engine ad campaigns.
43. You
have worked on the development of a new website. Now you want to know the paths
of visitors to the site. Which of the following shows you the parts of the page
that receive the most attention from your visitors?
Heat map.
Hot map.
Google
Ads.
Google
Analytics.
44. In
order to support the sales team, you are requesting an increase in your digital
budget to focus on paid lead generation methods. What methods should you invest
in?
Free
Press Publications.
Payment
to improve the position in Organic Search.
PPC campaigns
to encourage registration in forms.
Payment
to improve the position in the search for social media channels.
45. You
are asked to create your company’s Google AdWords account to implement some
digital marketing. What would you be setting up on this platform?
Google’s
pay-per-click platform.
The
platform that offers publishers a way to earn revenue from their online
content.
E-mail
Marketing.
The
automation of social media posts.
46. What
are the goals that marketers should strive for in email marketing?
Increase
open rates and click-through rates.
Increase
purchases on the website and increase bounces.
Decrease
open rates and click-through rates.
Decrease
deliverability rates.
47. As a
marketing director, you would like to make your website more visible to people
without spending money. What method should you use?
Launch a
blog with constant articles.
Maximize
the publication of comments on Social media.
Launch a
PPC advertising campaign.
Launch an
SEM-based campaign.
48. What
is a best practice for sending an email communication from a brand?
Identification
of the brand name.
Shipping
from multiple employee accounts.
Including
the name of the employee.
Including
only the employee’s name
49. You
are tasked to create activities to improve the customer’s journey Interest
stage. Which of the following would you consider implementing:
1. PPC.
2. Radio.
3. Word
of mouth.
4. Email.
1, 3, 4.
1 and 2.
4 and 1.
1, 2, 4.
50. You
recently finished studying the content of CertiProf’s Digital Marketing
certification program.
Now you
are working together with several people from the digital marketing team.
Specifically they are working on Web Analytics.
Which of
the following reports would identify the entry pages that contribute the most
to your e- commerce revenue?
Landing
pages.
All
pages.
Overview
of e-commerce.
All
traffic.
51. Which
of the following allows a wide range of activated activities?
Facebook
videos.
Call to
action.
Local
records.
References.
52. As
part of your new roles as Chief Marketing Officer, you have been given the
company’s value proposition to present to the board members. In the meeting,
one of them asks you where the value proposition is, and you answer:
In the
Business Model Canvas it can be observed.
In the
Sales Model Canvas you can see it.
In the
Digital Media Strategy it can be observed.
In the
e-commerce platform model canvas, you can see it.
53.
Social Media Marketing opens the door to influencing three key areas of the
business. These areas are:
Presence,
Popularity, Advertising.
Conversions,
Brand Perception, Presence.
Brand
perception, presence, conversations.
Conversions,
Conversations, Popularity.
54. You
are reviewing the marketing budget and need to submit the expenses of digital
activities. What are the expenses you must submit?
Developments
on the website.
Digitally
downloadable brochures.
PPC
Campaign – Pay Per Click.
Market
Research.
1 3 4
1 3 2
3 4
1 3
55. You are having your monthly digital meeting
and one of your team members ask you what LTV:CAC means. You respond:
Lifespan value: customer acquisition cost
Lifecycle value: customer acquisition cost
lifetime value:customer acquisition cost
Non of the above
56. Inbound marketing is composed of four main
step. Call to action, landing pages and information forms are part of the ___
stage.
Grow
Adaptation
Pursuade
Convert
56. You have been studying the customer journey
and would like to send a pre-written set of message to customers on what
communication strategy should you start working on?
Drip marketing
Per-set campaigns
Automation marketing
Dynamic marketing
57. You are asked to create your company’s
google adword account to implement some digital marketing. What would you be
configuring in this platform?
Social Media post
Blogs
Email
Paid search and banners
58. As the marketing director, you rather have a
list that was acquired organically rather that purchased, because:
All of the above
59. As the marketing director, you would like to
better your PPC every day so…
You
measure and
60. You have asked your marketing specialist to
curate some content to post on your blog.
In the meeting, he presents the following. Which of these are considered
content curation?
A part 2 of your best blog.
News articles.
Infographics and social media posts that aren’t yours.
UGC (user generated content).
2,3,4
61. You have been appointed as the new marketing
director of your company and are given this customer’s information: purchasing
habits, household income, hobbies, motivations, and device preference. What can
you create with this information?
The sales model
A buyer persona
The income funnel
A business proposal.
62. Data driven marketing is also known as:
Data analytics marketing
Online marketing
Website Marketing
Digital Marketing
63. You have been given your company’s email
database, how can you segment it?
By gender
By products purchased
By household income
Any number of conditions.
A & B
64. What would you use SEO for?
A process to improve the visibility of your website on search
engine.
65. You are getting ready to send your first
email campaign. Which of the following can hurt your deliverability?
Sending email without custom authentication
Using single opt-in
Using URL shorteners
Text version.
1,2,3
66. Your marketing team is discussing the
differences between SEO and SEO, which team member is right?
SEO refers to organic search results while SEM focuses on paid
search.
67. The internet marketing tree is composed by:
SEM, directories and listing, email marketing, social marketing,
PR, online advertising, website
68. The sales director asks you what triggers a
conversion pixel. You respond:
A specific page view
a single sales
any site visit
a registered lead
69. As part of your new marketing role, you are
asked to create your company’s buyer persona. Where can you gather this
information from?
Work environment
Yellow pages
Market research
A & C
70. You are reviewing the marketing budget and
need to submit the digital activities expenses. What are the expenses you
should be submitting of?
Website
Brochures
PPC
Grand opening
1 & 3
71. The word blog in a short form of “Web log”
True
False
72. In order to support the sales team, you are
requesting and increase in your digital budget to focus on lead generation paid
methods. What methods should you invest on?
Organic search
Referrals
Engine result
PPC
73. Billboards and email marketing are both part
of digital marketing:
True
False
74. In general, the higher your ads appear, the
more clicks you get and the more you ____:
Pay
Sales
Get users to visit your website
Convert
75. A landing page is the page users see after
they click and ad
True
False
76. You are struggling with link building for
SEO. What can help your website rank higher?
Social media post
Emails
PPC
A blog
77. You have been promoting you new “How to”
e-book. As a result, more prospects are scheduling a consultation with the
sales team. These users are consider:
Hot prospects
Hot leads
Warm prospects
interested prospects
78. You are discussing tracking customer
behaviour with your marketing specialist and he is confused as to what needs to
get done. You tell him a cookie needs to get set on the user’s:
Browser
Profile
Phone
Computer
79. Which are examples of social media
Podcasting
Blogs
Facebook, LinkedIn
All the above.
80. Opt-Out links are always optional.
True
False
81. You have asked your marketing specialist to
create a retargeting campaign for each type. He shows you one for sponsorship,
one for creative, and one for reverse. Which one is he missing?
Advertiser
Support
Innovating
Sales
82. As the new marketing director, you have
created the buyer personas, and now is time to create the target audience. You
have asked the marketing specialist to gather all the respective information.
In the meeting, the marketing specialist give you the following data. What are
you going to use to create the target audience?
Gender
Marital status
Age
Place of residency.
1,2,3,4
83. As part of your digital marketing
strategy, you have to implement inbound marketing. What can you rely on?
Blog
Social Media
Search engines
All of the above.
84. The main purpose of a display campaign is to
drive leads for the client.
True
False
85. You have been invited to the weekly sales
meeting. In the meeting, the sales team is asking you to support them in the
interest stage so customers can take action. The sales team is referring to
the:
Income funnel
Forecasting funnel
Pay funnel
Sales funnel
86. You have been asked to attract attention and
generate leads on the digital side of the business. What would you consider
implementing?
Radio commercials
Content Marketing
Launching e-commerce site
Grand opening with free products.
87. Since your marketing specialist already
discovered the best content, what are the next steps that he needs to take to
finalize content curation?
Organizing it and contextualizing it, promoting it.
88. As the marketing directory, you would like
your website to be more visible to people without spending money. What method
should you use?
PPC
Blogs
SEM
Social media
89. You would like to start implementing
affiliate marketing. When should your blogger get paid?
For every purchase it gets done through his blog
90. You have been working on the digital
marketing customer journey. You know it start with awareness, intest, ___,
purchase, retention and advocacy. What step are you missing?
Comtemplation
Consumption
Interest
Consideration
91. You are tasked to create activities to
improve the customer’s journey interest stage. Which of the following would you
consider implementing:
PPC
Radio
Word of mouth
Email
4 & 1
92. You are redesigning the new company website
and need to redirect visitors from one page to another web page temporarily.
What redirect should you use?
300
404
403
302
93. As part of your new duties as marketing
director, you have been given the company’s value proposition to the board
member. In the meeting, one of them asks you what is the value proposition part
of, and you respond:
Online model canvas
Business model canvas
Sales model canvas
Digital media strategy
94. As
the marketing director, you would like your website to be more visible to
people without spending money. What method should you use?
Blogs.
SEM.
PPC.
Social
media.
95. Data
driven marketing is also known as:
Website
marketing.
Data
analytics marketing.
Online
marketing.
Digital
marketing.
96. You
have been studying the customer journey and would like to send a pre-written
set of messages to customers. On what communication strategy should you start
working on?
Dynamic
marketing.
Pre-set
campaigns.
Automation
marketing.
Drip
marketing.
97. You
have been given your company’s Email database. How can you segment it?
By
gender.
By
products purchased.
By
household income.
Any
number of conditions.
A and B.
98. You
are struggling with link building for SEO. What can help your website rank higher?
Emails.
Social
media posts.
PPC.
A Blog.
99. You
are reviewing the marketing budget and need to submit the digital activities
expenses. What are the expenses you should be submitting of?
1.
Website.
2.
Brochures.
3. PPC.
4. Grand
opening.
1, 3, 4.
1, 2, 3.
3 and 4.
1 and 3.
100. In
general, the higher your ads appear, the more clicks you get and the more you
_______________:
Pay.
Get users
to visit your website.
Convert.
Sale.
101.
Which are examples of social media?
Podcasting.
Blogs.
Wiki.
Facebook,
Linkedin.
All of
above.
102. A
Landing page is the page users see after they click an ad
True.
False.
103.
Digital marketing includes:
1.
Display advertising.
2.
Billboards.
3. Email
marketing.
1 and 3.
1 and 2.
2 and 3.
104. Paid
search and banner ads are configured on:
Hootsuite.
Google
AdWords.
Google
Analytics.
Bing.
105. A
buyer persona includes:
Purchasing
habits.
Household
income.
Position
and title.
All the
above.
106. How
do you gather buyers’ persona information?
Market
research.
Yellow
pages.
Work
environment.
A and B.
107.
Value proposition is part of the:
Business
model canvas.
Digital
media strategy.
Sales
model canvas.
Online
model canvas.
108.
Target audience includes:
Gender.
Marital
status.
Hobbies.
All of
the above.
109.
Reviews is part of the:
Retention
stage.
Purchase
stage.
Consideration
stage.
Convert
stage.
110.
Content marketing is often used to:
Generate
or increase online sales.
Create
surveys to gather customers insights.
Gather
customer’s personal information, such as income, age and demographics.
Study
market.
111. Blog
is a combination of the words:
Business
and log.
Brand and
log.
Web and
log.
Video and
log.
112.
Blogs are a great way of:
1.
Promote new offers.
2.
Conduct market research.
3. Share
new and exciting information.
1 and 3.
1 and 2.
2 and 3.
113.
_________ is a technique for drawing customers to products and services
via content marketing, social media marketing, search engine optimization and
branding:
Outbound
marketing.
Inbound
marketing.
Digital
marketing.
Incoming
marketing.
114.
Inbound marketing is composed by these steps:
Awareness,
convert, close and delight.
Attract,
convert, close and nurture.
Attract,
convert, close and delight.
Attract,
interest, close and delight.
115.
Content curation is not:
New
content create by a company.
A
compilation of best blogs.
Infographics,
articles and social media posts.
UGC (user
generated content).
116.
Content curation process consists of:
Buying
the desired content, organizing it and promoting it.
Discovering
the best content, organizing it and contextualizing it, promoting it.
Writing
the content, adding images and promoting it.
None of
the above.
117.
These are considered offline marketing:
POS,
brochures, exhibitions.
Magazines,
video, POS.
Social
media, reviews, print.
Video,
sales promotions, apps.
118. The
sales funnel is also know as:
Pay
funnel.
Revenue
funnel.
Income
funnel.
Forecasting
funnel.
119. Lead
generation methods may fall under paid advertising, but may also include:
Organic
search.
Referrals.
Engine
results.
All of
the above.
120.
Before prospects become customers, they need to go through these steps:
Warm
prospects, leads, hot leads.
Interested
prospects, warm leads, hot leads.
Hot
prospects, leads, hot leads.
None of
the above.
121. SEM
stands for:
Search
engine marketing.
Search
engagement marketing.
Sender
email marketing.
marketing
engine mobile.
122. SEO
or Search engine optimization is the process of:
Optimizing
the online visibility of a website or web page in a search engine’s paid
results.
Optimizing
the online visibility of a website or web page in a search engine’s unpaid
results.
Optimizing
the online visibility of a web page only in a search engine’s paid results.
Increasing
the quantity and quality of traffic to your website through paid advertising.
123. Blog
are used on SEO to:
1. Get
less visits on the homepage.
2.
Increase the number of pages.
3. Keep
website updated.
2 and 3.
1 and 2.
2 and 3.
124. PPC
means advertisers pay each time a user:
Sees the
ad.
Convert.
Purchase
the product.
Clicks on
an ad.
125. A
member of your team proposes to limit the subject line to 30 characters to
increase the open rate and click-through rate. What points would you highlight
as the main factors of open rate and click-through rate?
Specific
recipients and personalized message.
Target
industry and the day of the week.
Length
and frequency of the word.
List size
and offer.
126.
Display advertising is advertising on websites that include:
Images
and audio.
Images,
text, flash, video and audio.
Images,
flash, video and audio.
Images
and video.
127. You
are working in a Digital Marketing team of a company that provides marketing
outsourcing services. (Marketing Agency).
Recently,
I studied the CertiProf certification program.
In a meeting
a doubt arose in the client about the concept of last click attribution. This
can be understood as:
The last
point in the sales cycle prior to customer purchase.
The last
date a new customer clicked on your website.
The
channel that received the most clicks in the sales cycle.
The
channel that sent the user to your website immediately prior to the sale.
128.
Redirect is a method of redirecting a visitor from one page to another web
page, used for temporary situations only.
404.
301.
403.
302.
129. If
you want to have an estimate of the number of people who visited the company’s
website, what metrics should be observed?
Users.
Sessions.
Hits.
Unique
visitors.
130. This
type of marketing rewards existing customers or brand advocates for each
visitor or purchase acquired by their marketing efforts.
Associate
marketing.
Appeal
marketing.
Affiliate
marketing.
Reliable
marketing.
131.
Email marketing goals include:
Sell
product/services.
Generate
leads.
Provide
support.
All of
the above.
132.
“Scrum is a lightweight framework that helps individuals, teams, and
organizations generate value through adaptive solutions to complex problems.”
Scrum Guide.
Because
it is relevant that the people in a digital marketing team understand and apply
Scrum.
It is
possible to have a Scrum Master in Digital Marketing projects.
Allows
for adaptation.
Help the
team understand how to work in an Agile Digital Marketing environment.
Many
Digital Marketing teams apply Scrum.
All of
the above.
133.
Email lists can be segmented by:
Age,
gender, company.
Any
number of conditions.
Products
purchased.
Title,
household income, age.
134. When
studying for the CertiProf Digital Marketing certification you will find in the
preparation content the definition of “Business Model Canvas”.
Why is it
important to know and use the BMC (Business Model Canvas) in a Digital
Marketing team?
Note: CertiProf
has a special certification program in Business Model Generation.
A. Allows
to know channels that can be explored by the marketing team
B. The
Marketing team could use the model to present a detailed marketing plan.
C. It
helps to understand the customer segments that may be audiences in some
marketing campaigns.
Only.
A and C
are valid reasons.
A and B
are the best reasons.
Only A.
135. The
ability to deliver emails to subscribers’ inboxes is know as:
Email
deliverability.
Email
sent.
Campaign
execution.
Email
implementation.
136. In
order to be compliance with the CAN-SPAM act you have to include:
Clear
“from” and “to”, clearly disclose your message is ad, have the option and make
it easy to opt out, honor opt outs within 10 days, don’t use deceptive
language, ensure all firms are in compliance.
The
CAN-SPAM act only applies to emails that were sent before 2003.
Valid
postal address, clear “from” and “to”, clearly disclose your message is ad,
have the option and make it easy to opt out, honor opt outs within 10 days,
don’t use deceptive language, ensure all firms are in compliance.
“From”
and “to”, valid postal address and option to opt out.
137.
Communication strategy that sends a pre-written set of messages to customers or
prospects is also known as:
Automation
marketing.
Dynamic
marketing.
Pre-set
campaigns.
Drip
marketing.
138.
_________ are computer-mediated technologies that facilitate the creation and
sharing of information, ideas, career interests and other forms of expression
via virtual communities and networks.
Blogs.
Social
media.
Microsites.
Websites.
139.
There are different 4 types of retargeting: Advertiser, creative, reverse and:
Sponsorship.
Support.
Innovating.
Sales.
140.
Behavioral retargeting is also known as:
Action
retargeting.
Behavioral
remarketing.
Retargeting.
A and C.
141.
Retargeting is a form of online advertising that targets consumers based on:
Buyer
persona.
Income
level.
Age.
Online
actions.
142. In
order to track a consumer’s behavior, a ______ needs to get set on the user’s
browser:
Code.
Cookie.
Pixel.
Program.
143. This
technique used by marketers to display advertising to people who have
previously visited their website.
Website
retargeting.
Webpage
retargeting.
Site
retargeting.
User
retargeting.
144.
Digital Marketing _______ and _________ are values used by marketing teams to
measure and track the performance of their marketing campaigns:
Revenue
and metrics.
KPIs and
revenue.
Sales and
metrics.
Metrics
and KPIs.
145. This
is considered a digital KPI:
Household
income.
CTR.
Purchase
history.
CTP.
146.
Data-driven marketing is also known as:
Website
marketing.
Online
marketing.
Data
analytics marketing.
Traditional
marketing.
147. The
main purpose of a Display campaign is to drive leads for the client.
True.
False.
148.
Opt-out links are always optional.
True.
False.
149. The
word blog in a short form of “Web Log”
True.
False.
150. What
would you use SEO for?
A way to
increase traffic on your website.
A process
to improve the visibility of your website on search engines.
A coding
language.
None of
the above.
151. You
have been appointed as the new Marketing Director of your company and are given
this customers’ information: Purchasing habits, household income, hobbies,
motivations, and device preference. What can you create with this information?
The
Income funnel
A
business proposal.
A buyer
persona.
The Sales
model.
152. You
would like to start implementing affiliate marketing. When should your blogger
get paid?
For every
purchase it gets done through his blog.
It
depends on what you agreed on with the blogger.
For every
visitor he gets on his blog.
For every
sign up you receive from his blog.
153. As
part of your new duties as a Marketing Director, you have been given the
company’s value proposition to present it to the board members. In the meeting,
one of them asks you what is the value proposition part of, and you respond:
Online
model canvas.
Sales
model canvas.
Digital
media strategy.
Business
model canvas.
154. You
have been promoting you new “How to” e-book. As a result, more prospects are
scheduling a consultation with the sales team. These users are considered:
Hot
leads.
Interested
prospects.
Hot
prospects.
Warm
prospects.
155: As
the marketing director, you rather have a list that was acquired organically
rather that purchased, because:
These
subscribers are more genuinely interested in your brand or service.
These
subscribers are more willing to share your brand or services with their peers.
These
subscribers are more active and engaged in conversations about your brand or
service.
All of
the above.
156. You
are tasked to create activities to improve the customer’s journey Interest
stage. Which of the following would you consider implementing:
1. PPC.
2. Radio.
3. Word
of mouth.
4. Email.
1, 3, 4.
1 and 2.
4 and 1.
1, 2, 4.
157. You
are redesigning the new company website and need to redirect visitors from one
page to another web page temporarily. What redirect should you use?
302.
404.
403.
300.
158. In
order to support the sales team, you are requesting an increase in your digital
budget to focus on lead generation paid methods. What methods should you invest
on?
PPC.
Referrals.
Organic
search.
Engine
results.
159.
Billboards and email marketing are both part of Digital Marketing:
True.
False.
160. As
part of your new marketing role, you are asked to create your company’s buyer
persona. Where can you gather this information from?
Work
environment.
Yellow
pages.
Market
research.
A and C.
161. What
is the right customer journey?
Awareness,
interest, consideration, consumption, retention, advocacy.
Interest,
awareness, consideration, purchase, retention, advocacy.
Awareness,
interest, consideration, purchase, retention, advocacy.
Awareness,
interest, consideration, consumption, advocacy.
Additional
Questions
1. You
work in a Loyalty program and your company released a PR note about the changes
in the program. Members of the loyalty program started talking negative about
the company on Twitter. As a social media manager, how will you handle this
situation?
Delete
the negative tweets
Respond
to users who have more than 50k followers
Ask users
to email their queries
Create a
response mechanism and ensure all tweets are addressed giving clarity
2. You
are a social media manager working for a client. The client has asked you to
keep a close watch on the latest trends on social and do a post around it. You
see that a hashtag #ItHappensOnly is trending on Instagram and Twitter. What
would be your next step?
Include
the hashtag in the monthly content calendar
Check if
the topic is relevant to the brand and then share the post idea with the client
Post a
story and a tweet immediately
None of
the above
3. Define
the 4 C's of Social Media Marketing,
Customer,
Customization, Content, Call-to-action
Customer,
Context, Content, Conversation
Customer,
Call-to-action, Content, Competition
Customer,
Convenience, Content, Competition
4. Mr.
Iyer is a Facebook marketing expert who wants to put Lookalike audience
targeting to the test for a customer. So, how do you create a Lookalike
audience in Facebook Business Manager?
By
creating an audience from the customer list
By
creating a lookalike audience from website visitors
All of
these
By
creating a lookalike audience who interacted with your video
5.
Researching buyer personas and audience is which step in setting up a social
media strategy?
Step 1
Step 2
Step 3
Step 4
6. Which
of the following doesn't define the correct roles and responsibilities of
content marketing strategy?
A
strategy that tries to appeal and recall its target audience.
A
marketing strategy approach.
Yet
another name of social media marketing.
7. Anand
is running a Facebook App install campaign optimised towards install for a
popular food delivery app. He saw that the installs cost (CPI) is cheaper but
the first order cost(CAC) is 2X expensive than other channels he is running ads
on. What is an ideal optimisation strategy that he should take to decrese the
First order cost (CAC)?
Increase
the budget
Add first
order as the optimisation event
Decrease
the budget
Try
different audience
8. Your
Facebook audience keeps shrinking by a small margin at regular intervals. What
would be the possible reason?
Your
audience unfollowed the page purposely
Your
audience doesn't like your content anymore
Your
audience unfollowed the page accidently
Facebook
eliminates fake audience at regular intervals
9. A
campaign has 931 impressions and 38% impression share. Calculate the total
impressions.
9310
3800
2450
3600
10. What
is related to the IOS14 update which is affecting Facebook?
Prohibition
of any date collection from the User
No
Personalized ads and reporting
Cookies
Setting
App
Tracking Transparency framework
11.
Ramesh runs ads for his ecommerce store selling design printed t-shirts. He
spent 1.35 Lakh over a period of 30 days and got a purchase conversion value of
2.23 Lakh. What is the ROAS?
1.65
16.5
8.3
0.83
12. Which
of the following is NOT a type of content dimension critical for creating
impactful content?
Content
purpose
Media
type
Format of
the content
Webster
content theme
13. What
is the advertiser's goal if he switches from manual to the maximum cost per
click bidding?
A. The
quality score will improve as a result of this.
B. This
sum will undoubtedly increase his/her profit.
C. This
is the maximum amount he is ready to pay for an ad.
D. He/she
desired a higher profit margin.
A only
B & D
only
A, C
& D
D only
14. Which
of these parameters helps in identifying a lead basis it quality &
conversion potential?
Lead
Identification Model
Lead
Recognition Model
Lead
optimization Model
Lead
Scoring
15. Amit
runs a niche blog on limited edition shoes and has been blogging for the last 5
years and has got a subscriber base of 20,000 users. He has noticed that the
rate of new user acquisition has been declining over the last one year. He is
in the process of integrating a pop-up plugin to invite new users to email
subscribers. Following is the list of headlines which Amit has shortlisted,
choose the headline which best serves the purpose.
Subscribe
to our blog for Niche shoes content
Quick and
Easy Fix For Your SHOES
Live the
lifestyle with our exciting posts!
Join the
community that celebrates the shoe cult!
16. Let's
suppose, you are a content network consultant & you understand which
category of websites people spend more time with as per the google. Choose the
correct order in terms of smallest to largest.
Content
sites, communication sites, commerce sites, search sites
Commerce
sites, content sites, communication sites, search sites
Search
sites, commerce sites, content sites, communication sites
Communication
sites, content sites, commerce sites, search sites
17. Ravi
works as a retention manager for a company that runs gaming tournaments on
their platform, and they'd like to arrange a tournament for Free Fire to
attract gamers who have abandoned their platform. So, who is the ideal target
user for email distribution?
Free Fire
User who spends the most money
Free Fire
Users who are inactive for the last 1 month
Free Fire
User who plays on the weekend
Free Fire
User who spend the most time daily
18. In
order to assess the maximum revenue generated by an Ad on the app, which of the
following metrics is chosen by the developer?
eCPI
eCOM
eCPA
19. Which
of these is an example of a third-party online channel for content posting?
Website
Blog
Partnering
with online content publications
Email
20.
Content marketing is the backbone of digital business. Most businesses are
using content marketing to expand their business globally. What is the
percentage of businesses using content marketing to get the utmost brand
recognition?
30 to 40%
50 to 60%
80 to 90%
70 to 80%
21. Capme
is a global consulting company which offers technology services, and digital
transformation based in France, offering worldwide enterprise services. But the
company is facing issues with Brand awareness what are the steps that needs to
be considered to improve its Brand Awareness
Information
and Problem Solving is the only key to attract your customers when talking
about new technologies and advancements to promote brand.
Big
budget advertisements should not be considered if targeted audiences are well
informed about the product/company.
All of
the above
22. What
attribute of Affiliate Marketing makes it an affordable option for advertiser's
?
Paying
for performance
Paying
for impression
Paying
for website real estate
Paying
for audience attention
23. Abdul
runs an affiliate blog and has seen that links placed at the end of the content
or somewhere in between has led to drastic fall in his income. Which action/s
is most likely to help Abdul reclaim his commission earnings?
1.Embed
offers in place of links
2.Reduce
display advertising
3.Audit
broken links
4.Place
links in hero section
5.
Contextual link mapping
3 & 5
2 & 4
1 & 5
4 & 3
24. What
is not true about digital marketing?
It can be
done online
It cannot
be done online
It is
referred to as online marketing, internet marketing or web marketing
All of
the above
25. Which
one is not a recommendation when you launch reach and frequency campaigns?
Your
target audience needs to be at least 200,000 people
You
should exclude Custom Audiences.
You
should use broad audiences.
Reach and
frequency is best for Reach, Brand Awareness, and Video Views objectives.