Fiverr Social Media Marketing Test Questions and Answers 2021
1. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
- Hire a web specialty firm
- Implement special software
- Creating landing pages specific for each campaign
- There is no way to know where traffic comes from
2. How can a company use the same material for both traditional and social network marketing?
- Posting a luring comment on Twitter to the company site
- Selling ad space on the company website
- Utilizing a television ad campaign online as well on their site and sites such as YouTube
- Creating a magazine print ad with the company website
3. What is the term adopted for updates posted by Twitter users?
- Tweets
- Twoots
- Twinks
- Posts
4. What is “social media optimization”?
- Creating content that easily creates publicity via social networks
- Writing clear content
- Creating short content that is easily indexed
- Hiring people to create content for social networks
5. What do Connections on LinkedIn effectively represent?
- Random strangers who found the company
- People the company has sold product or services to
- An avenue to disperse coupons
- People and other companies the user is connected to directly
6. What is meant by the “blogosphere”?
- The act of writing a blog
- Specific niche blog community
- The interconnected community of blogs via linking to each other
- Advertising done via blogging
7. What is meant by “micro-blogging”?
- Blogging daily
- Blogs which are posted by companies, not individuals
- Blogs with limited individual posts, limited by character count typically
- Blogging from mobile devices
8. Which type of marketing would a company blog be considered?
- Social Network Marketing
- Traditional Marketing
- Both
- Neither
Fiverr English language Words and Phrases Answers
9. How does a blog directly impact the sales of a company?
- It tells customers what products to buy
- It can be used to talk negatively about the competition
- It is typically used as the way to disperse company coupons
- Typically a blog does not directly create sales
10. What is a method of marketing on Facebook that can reach several users by spending money?
- Pay money for a better quality Facebook account
- Pay a third party to make posts to your account
- Charge a fee for users to be your friends
- Facebook Pay Per Click placed advertisements
11. Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
- Post links on the company blog to the YouTube videos
- There is no method to effectively direct people to the company videos
- Use of keywords
- Sending out mail advertisements
- No limit
- 100 characters
- 140 characters
- 200 characters
13. Which of the following would be leveraging both social networks and traditional marketing?
- Handing out print advertisements with a coupon for a store
- A print advertisement in a magazine which drives people to a website where there is a free trial offer
- Posting an advertisement on a message board
- Hosting a video ad on YouTube not otherwise seen elsewhere
14. What style of videos can a company post on YouTube?
- Video Blogs
- Television Commercials
- Product Demonstrations
- All of the above
15. How does creating a social network marketing plan differ from a traditional marketing plan?
- The brand image should be completely different for social marketing
- The staff requirements and skill sets for social marketing are different
- There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
- Other than the method of delivery, a marketing plan either way will be similar
16. How can a company convert posts on Twitter to sales?
- Write demeaning points about the competition
- Write posts about personal information of the CEO
- Creating posts which drive followers to their site
- Constantly post updates about how the company needs more sales
17. What non financial measure of marketing is important to track?
- CEO performance
- Number of new hires in marketing
- Number of impressions
- New customer acquisition
18. What can a company do on Facebook apart from their page to create a following?
- Post more updates than usual
- Post controversial posts
- Use several pictures
- Use Groups, both companies originated and posting to other groups
19. What is meant by A/B testing in marketing?
- Testing of 2 different products
- Testing 2 versions of an advertisement to see which elicits the best response
- Clinical testing of medical products before legally allowing them for sale
- Testing via 2 mediums, such as radio and television
20. What do updates to Facebook status resemble most closely?
- Video blogs
- Posts on Twitter
- A company white paper
- Articles on LinkedIn
21.What is another term for “social media”?
- Media Optimization
- Consumer Generated Media
- Advertising Socialization
- Consumer Media Advertising
22. What type of status updates would drive visitors to the company site?
- An update telling friends they hope to see them all soon
- A link to a new press release hosted on the company site
- A link to a third-party hosting a company press release
- A picture of the CEO
23. What should be the length of an effective blog post?
- Several pages in length
- No more than a few sentences
- A few sentences mixed with several links to other sites and references
- A few paragraphs
24. What is meant by “Marketing Creative”?
- The employees in the marketing department
- The content for marketing and its creative aspect
- The methods used to distribute marketing material
- The branding image of the company
25. How can a company place itself as an expert in a certain area of expertise?
- Post updates which brag about the company
- Actively answer questions in the Q&A section of the site
- Post comments on competitors pages stating how they are inferior
- Answer the questions in all the categories, even the ones in which the company is not engaged.
26. What is the term used for a person who is receiving updates of another Twitter user’s updates?
- User
- Follower
- Connection
- Friend
27. What does the product portion of the 4 P’s of marketing focus on?
- The product or service being marketed to consumers
- The manufacturing process
- How the price will be set for the product
- How the new product will be promoted
28. Which of the following is an important aspect of creating blogs and posting content?
- Using a witty user name
- Posting at least once a month to the blog
- Social Media Optimization
- Using humor
29. What is a “vlog”?
- Video Log
- Video Blog
- Log of blog activity
- New technology to aid in blogging
30. How do ebooks represent a form of marketing?
- They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
- They are not a form of marketing
- They can be placed on free sites where paid advertisements generate income
- They can be used to defame the competition
31. What are the four P’s of marketing?
- Product, Price, Place, Promotion
- Price, Popularity, People, Placement
- Popularity, Product, Promotion, People
- People, Price, Promotion, Placement
32. Why is there no specific definition of what is social media marketing?
- There is no governing body over social media marketing
- Companies cannot come to one definition
- The concept is relatively new compared to traditional marketing and is still being defined
- It has not yet been widely accepted
33. What should a company post on Twitter?
- New product launches
- Significant company news
- Occasional day to day posts of interest
- All of the above
34. How is site traffic useful in evaluating marketing?
- Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
- There is no correlation between site traffic and marketing
- Ads can send receivers to a specific landing page, which can be tracked
- Product sales from the company website can be attributed directly to the marketing campaign
35. What would the marketing budget section of a marketing plan consist of?
- The cost to write the plan
- The expected costs for each ad campaign based on the delivery method
- The overall marketing budget for a year
- The marketing personnel job descriptions
36. How can a company create a forum for dialogue on LinkedIn?
- Post updates to the company status
- Use of Groups
- Change the company profile regularly
- Post demeaning comments for the competitors’ pages
37. What is the method for being linked to other users on LinkedIn?
- Followers
- Connections
- Friends
- Associates
38. What is one measure a company can use to validate the usefulness of its video posts on YouTube?
- The number of followers
- The amount of views of the video
- The number of videos the company has up
- The sales volume of the company
39. How often should a marketing plan be revisited?
- Never, once written it is complete
- As often as needed in order to revisit the plan of action and revise any new actions
- At company board meetings
- During the financial review of the company each month
40. What is the overall goal of social media marketing for companies?
- Generate sales
- Increase their web presence
- Help accelerate product launches
41. What place does Pricing have in marketing?
- Higher prices guarantee a higher revenue stream
- The company should actively market how much their products cost
- Different pricing levels can be tested to see what elicits the best consumer response
- Marketing based on the pricing level relative to the competition is important
42. What should a company do for commercial advertisements on YouTube in order to maximize its effectiveness?
- Ask the watcher to visit the company site at the end of the video
- Make the videos at least 5 minutes long
- Make the videos under 10 seconds
- Have the CEO featured in the advertisement
43. Why is it important to post to a blog regularly?
- It reduces the cost per blog post
- Keep readers engaged and also gives search engines content to index
- It gives the social media marketing specialist something to do
- It allows more chances for the company to put down the competition
44. What is a “wiki”?
- Form of blogging
- A new social networking site
- Interconnected and user-generated knowledge management systems
- A tool for posting to social media networks
45. What is meant by the concept of “viral” in social media?
- Social media which is spread to viewers by the consumer, growing in popularity
- It is a method of branding a company
- Advertising which can easily be emailed
- Marketing advertisements which are not serious
46. How does YouTube serve a dual purpose in social media marketing?
- It can be used as a company blog as well as video advertisements
- It can be used for company pictures and videos
- It can be used to host the company website as well as videos
- It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
47. How can LinkedIn serve the company aside from social network marketing?
- Job openings can easily be dispersed to qualified candidates on LinkedIn
- Company pictures can be posted to the profile
- Negative press about the competition can be easily spread
- Pricing lists can be posted
48. What is “guerilla marketing”?
- Marketing geared towards animal lovers
- Marketing which relies on time and energy rather than a large dollar budget
- Aggressive sales techniques
- Marketing using a large scale national budget
49. What is a “call to action”?
- Giving an advertisement’s receiver a specific direction such as ‘visit the site’
- Using telemarketing to reach out to potential customers
- Defaming the competition
- Creating a new marketing campaign
50. What is the ultimate goal of a social network marketing plan?
- To satisfy investors in the company
- To justify spending in marketing
- To find investors for a company
- Drive potential customers to the company and give them an action item to perform
51. How far into the future should a company plan its marketing activities?
- Up to 1 year
- 5 years
- 1 month
- Indefinitely
52. What is the general purpose of posting a video blog routinely to YouTube?
- It allows the company to hard sell its products
- It allows the company to drive website traffic to its blog
- It can be used to disperse the company contact information
- It allows followers to create a personal connection with the employees of the company
53. What is the main reason traditional marketing will never completely go away?
- It is cheaper than social media marketing
- All companies are required by law to use traditional marketing techniques
- There are better tax write-offs for traditional marketing
- It’s proven to work time and again
54. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
- Required by law
- Search engine rankings will include hits on the blog as part of the overall website hits
- Requires less effort to maintain
- Cannot be hacked easily
55. What style of blogging would be most effective for building relationships with customers?
- Using the blog only for press releases
- Posting resumes of the company officers
- Posting articles about how terrific the company is, and putting down the competition
- Writing posts about the company and its ups and downs from inside, personalized approach
56. What traditional marketing technique is YouTube closest to?
- Print advertising
- Television advertising
- Radio advertising
- Mail advertising
57. What can a company do to offset the cost of running a blog?
- Place ads on the blog which generate pay per click income
- Charge users a fee to read the blog
- Only allow past customers to read the blog
- Require a monthly membership to the entire company website
58. What is meant by Brand Management?
- Managing the marketing staff
- Management of the marketing budget
- The company executive management team
- Creating a consistent image for the company
59. What methods of social network marketing should a company always use?
- Blogging only
- Twitter, Blogs, Facebook
- YouTube
- Depends on the company, their product, their audience
60. What feature does LinkedIn offer for pay accounts?
- Ability to post pictures
- Increased abilities to connect directly and send messages to people
- Ability to post in Groups and create a Group
- Ability to block users
61. What is a contingency plan?
- A second written plan in case management doesn’t like the original plan
- A detailed marketing plan
- A set of actions to be taken if the original plan does not perform as anticipated
- A marketing plan is written just for social networking
62. A Hallway Page is used to:
- Attract visitors from the search engines straight onto the Hallway Page
- Helps people navigate to different Doorway Pages
- Organizes the Doorway Pages
- Enables search engine bots to index the Doorway Pages
63. What does Cloaking involve?
- Creating multiple pages and hiding them from the website visitors
- Increasing the keyword density on the web pages
- Offering a different set of web pages to the search engines
- Hiding the keywords within the webpage
64. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
- Traffic jacking
- View jacking
- Page jacking
- Visitor jacking
65. Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
- It is inversely proportional to the competition for the keyword
- It is directly proportional to the popularity of the keyword
- It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
66. Which of the following statements about RSS are correct?
- It stands for Real-time streamlined syndication
- It is a good way of displaying static information
- I It is a form of XML
- t is a Microsoft technology
67. Which of the following methods can help you get around the Google Sandbox?
- Buying an old Website and getting it ranked
- Buying a Google Ad words PPC campaign
- Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
- Getting a DMOZ listing
68. Which of the following are examples of agents?
- Internet Explorer
- Search engine spiders
- Opera
- SQL Server database attached to a website
69. What is Keyword Density?
- Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
- The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS) the total words in HTML on the page
- The number of times the keyword is used in the page description
- The number of times the keyword is used in the page title
- The number of times the keyword is used / (DIVIDED BY) the total word count on the page
70. The following robots Meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">
- Not to index the homepage and not to follow the links in the page
- To index the page and not to follow the links in the page
- Not to index the page and not to follow the links in the page
- Not to index the page but to follow the links in the page
71. Which of the following can be termed as appropriate Keyword Density?
- none of these
- 0.01-0.1%
- 3-4%
- 7-10%