Upwork - Tips to Help You Create an Upwork Freelancer Profile

September 04, 2021

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Upwork - Tips to Help You Create an Upwork Freelancer Profile

A professional profile can be essential to your success on Upwork. It’s your introduction to prospective clients, an important opportunity to grab attention and set yourself apart from the competition—not just as part of your proposals but also for potential clients who may discover your profile. Many clients search for freelancers with the skills they need and invite them to check out their job posts; it’s a proactive approach that can help businesses fill their project needs more quickly and successfully.

Use every part of your profile to showcase your skills

Upwork has an extensive list of standardized skills that can help quickly identify your strengths and connect you with relevant projects. These skills also help clients find you more easily, so they should reflect your specializations and expertise: Only claim and list skills that you can back up in one of your other profile sections, such as your work or employment history, portfolio, education, or certifications.

Select a professional profile picture

Clients want to feel they can trust a freelancer before they engage them for a project and your profile photo is an important part of the equation.

Showcase your expertise in the title and overview section

Coming up with a title may seem simple, but it’s a potentially powerful tool that’s often overlooked by freelancers. Why is it so important? Because when a client finds your profile in search, your title is the first thing they’ll see.

Create an outstanding introduction video

An intro video can help you shine and stand out, especially because many freelancers skip this optional section. Creating a video may seem intimidating, but it doesn’t have to be! Start with a great script that explains who you are,

Highlight your best work in your portfolio

Your portfolio is practically guaranteed to draw a potential client’s attention: It’s your chance to show—not just tell—the quality of your work and the value of your expertise.

List your certifications

Listing the certifications you’ve earned can help prove your specific knowledge or abilities, particularly if they relate to specific systems or software

Include your employment history

Adding relevant details about your employment history can help clients understand your background, both on and off Upwork.your clients may look for.

Include your educational background and other experiences

Your knowledge doesn’t just stem from your previous work experience! Your education and other activities — such as volunteer positions, mentorship programs, online courses, and other extracurricular activities — can also help shape what you do and how you present yourself online.